Cognichoice® was a line of personal awareness and social sharing software applications based on the principle that awareness of feelings and thoughts within the context of social support can foster conscious, healthy choices. Production ended in 2015.

Our Products

  • New2Recovery – Released January 6, 2014
  • Cognichoice Enterprise

About Cognichoice® Enterprise

Cognichoice Enterprise is a personal awareness and social sharing software platform available to users in web, mobile web, and mobile versions, based on evidence-based techniques that result in behavior change, offered as custom editions of “white label” web browser-based, mobile web, and mobile device software to companies and organizations in the health care industry who are mission-driven and prevention-driven to help their patients make choices that result in prescribed behavior change.

A custom, branded edition of Cognichoice is created for each particular population a health company or organization desires to serve. For example, a health organization might have one version for its adolescent type 2 diabetes patients, one version for its adult prescription drug dependent patients, and one for its support group for male veterans with PTSD. Customers pay a set-up fee for each edition and a yearly subscription fee for blocks of users.

We envision Cognichoice being recommended and assigned by health care providers and professionals to groups of their patients and clients who need help getting healthier – people with mental illness, substance use issues, PTSD, type 2 diabetes. Chronic conditions such as these require people to change their behavior, manage it, and practice self-care, thus increasing health outcomes and reducing costs to the care provider. We also offer Cognichoice to employers who wish to help their employees get healthier, have healthier work lives, and lower health care coverage costs.



Cognichoice®, under the brand name Feel. Think. Choose.™, was one of five finalists selected for the Open Business Concept Competition of the VT KnowledgeWorks Entrepreneurship Challenge, April 11, 2012, in Blacksburg, Virginia, USA.

She Chooses®, a prototype of Cognichoice®, was selected as one of fifty-five start-ups to compete at Distilled Intelligence 1.0, October 11, 2011, at the Center for Innovative Technology (CIT) in Herndon, Virginia, USA.


At the Cognichoice demonstration site you can experience the web app’s process from registration to use. An email address is required and an activation email is sent to the user to complete the registration process.

A prototype of Cognichoice™, offered through both web browser and mobile device, is She Chooses®, a personal awareness and social sharing network for women. User experience for the web can be tested at the She Chooses site and user experience for mobile can be tested by downloading She Chooses in the App Store.

A generic version of the web app, branded Feel. Think. Choose.™, is populated with test user names and updates for demo purposes. It is not open to the public but access is available by request.


Half of all people with chronic health conditions do not practice self-care measures that would prevent or postpone the progressive complications of their diseases, reduce their suffering and that of those who care for them, and reduce the costs of their treatment to the health care system.

Freud and Jung articulated this principle, research-backed and insurance-covered Cognitive Behavior Therapy (CBT) is founded upon it, and change-based companies like Weight Watchers® have created business models upon it: Consciousness itself produces a change in behavior.

Unlike other software and mobile applications in the mobile health space that attempt to help patients perform actions that manage behavior, Cognichoice addresses the underlying cause of that 50% non-compliance rate. Users of Cognichoice transform unconscious inaction into consciousness of the need to take action.

Whether users access the software by web app or mobile app, by desktop, laptop or mobile device, Cognichoice can inspire insight, relieve suffering, and foster change.

Cognichoice has multiple applications where self-management and behavioral health are integral to positive health outcomes.

For the user
From the moment of launching Cognichoice, the user initiates an interruption of automatic behavior and begins a mindful, reflective process. The Cognichoice user is prompted to select a feeling, to think and select a need, and is then offered an array of choices to make to meet those needs—including choices made by other users, listed in rank order by Appreciation Rating—ultimately leaving the final choice in the control of the user. The user can share those choices, as well as other updates, with fellow Cognichoice community members of the user’s choice, including the entire community, the user’s “friends,” or as a personal reflection, visible only to the user.

For the health care industry customer
A custom, branded version of the software, powered by Cognichoice, is created for each particular population a health care company or organization desires to serve. For example, a health care organization might have one version for its adolescent type 2 diabetes patients, one version for its adult substance use disorder patients, and one for its support group for veterans with PTSD.

Theoretical Underpinnings

Cognichoice supports creation and maintenance of factors that profoundly influence long-term behavior change and behavioral self-management in individuals: 1) self-efficacy, 2) a change in awareness, 3) the occurrence of that change in the company of others.

Self-management requires an interruption of automatic behavior, giving an individual a chance to pause and reflect, thus creating the opportunity for a healthful, aware, conscious choice rather than an unconscious, automatic one.

To create for an individual the 1) pause for reflection and the possibility of making a conscious choice, 2) in community with others, Cognichoice™ is a software platform that uniquely synthesizes best practices in behavior change.

  • Cognitive Behavior Therapy (CBT)—research-backed, insurance-covered
  • Rational Emotive Behavior Therapy (REBT)
  • Fred Hanna’s precursors to change model
  • James Prochaska’s and Carlo DiClemente’s stages of change model
  • mindfulness meditation
  • 12-step recovery
  • George DeLeon’s therapeutic community model
  • group therapy
  • group dynamics

Our Team

Anne Giles
Alex Edelman
Jim Schweitzer

We invite you to contact us with questions, feedback, and for more information.

Terms of Use
Privacy Statement